PawPal

Where Dogs Find Their Perfect Playdate

01 / 10

The Problem

Social Isolation

70% of dog owners report their pets lack regular social interaction with other dogs, leading to behavioral issues and unhappiness.

Time-Consuming

Finding compatible playmates requires endless social media posts, neighborhood walks, and luck-based encounters at dog parks.

Location Barrier

Owners struggle to find nearby dogs of similar breed, size, and temperament within their local community.

Trust Issues

Meeting strangers online for dog meetups comes with safety concerns and no verification system for dog health or behavior.

02 / 10

Our Solution

PawPal is a mobile-first platform that matches dogs by breed, size, temperament, and location to nearby dog parks for scheduled play datesβ€”making pet socialization as easy as swiping right.

5M+
US Dog Owners
89%
Want Socialization
42%
Dog Owners Are Single πŸ˜‰
$12B
Pet Services Market
03 / 10

The PawPal Experience

PawPal
Max πŸ•

Golden Retriever β€’ 2 years β€’ Nearby

Smart Matching

AI-powered matching by breed, size, age, and temperament

Park Discovery

Integrated dog park finder with reviews and amenities

In-App Chat

Secure messaging for coordinating meetups

Verified Profiles

Vet verification and vaccine tracking

05 / 10

Target Market

Urban Dog Owners

Ages 25-45, living in metro areas with dogs aged 1-8 years. They prioritize pet health and social needs.

Pet Brands

Pet food companies, insurance providers, and service businesses seeking targeted advertising.

Dog Breed Communities

Specialized matching for specific breed ownersβ€”great for rare breeds and purebred enthusiasts.

Dog Spas & Events & Dog Walkers

Dog spas, dog walkers, and event organizers seeking targeted advertising.

06 / 10

Market Opportunity

$150M
SAM

Serviceable
Addressable Market

Pet tech & dating apps
for dog owners

$12B
TAM

Total
Addressable Market

US pet services
& products market

89M
Dogs in US
63%
Owners Treat Pets as Family
$1,500
Avg Annual Pet Spend
15%
YoY Market Growth
07 / 10

Revenue Model

Free

$0
forever
  • Up to 10 matches/day
  • Basic matching
  • Park finder

Premium+

$9.99
/month
  • See who liked your dog
  • Vet verification badge
  • Park event invites
  • Unlimited swipes
  • No ads
30%
Conversion Target
$35
Avg Revenue/User
$2M
Year 1 Revenue Target
$8M
Year 3 Revenue Target
08 / 10

Competitive Landscape

Feature PawPal BarkBuddy MeetMyDog NextDoor
Breed-Based Matching βœ“ βœ— βœ— βœ—
Dog Park Integration βœ“ βœ— βœ“ βœ—
Temperament Matching βœ“ βœ— βœ— βœ—
Vet Verification βœ“ βœ— βœ— βœ—
Playdate Scheduling βœ“ βœ“ βœ“ βœ—
Real-time Location βœ“ βœ— βœ— βœ—
Free Tier Available βœ“ βœ— βœ“ βœ“
09 / 10

Go-to-Market Strategy

Q1

Launch

Beta in 5 cities
Social Media Bot Marketing

Q2

Scale

US Expansion
100K downloads

Q3

Partnerships

500 dog park
partnerships

Q4

Monetize

Launch premium
30K paid users

Influencer Marketing

Partner with pet influencers (1M+ followers) for app launch and authentic user acquisition.

Dog Park Events

Host "PawPal Playdate" events at partner parks for viral word-of-mouth and media coverage.

10 / 10

Investment Opportunity

$2M
Seed Round

Use of Funds

40%

Product & Engineering

Build core features, AI matching, park integration

35%

Growth & Marketing

Launch in top 25 metro areas, influencer partnerships

15%

Partnerships

Dog park network, pet brand integrations

10%

Operations

Team, legal, infrastructure

Tired of Being Lonely? Find a PawPal for your pooch

hello@pawpal.app

10 / 10